"The perfect uniform for reading, writing, painting and pondering." Introducing Sleepy Jones, a debut line of underwear and pj's by Andy Spade, "whether you're in the bedroom or not." Who's ready to lounge around in undies? I'll take this and that then breakfast in bed followed by perhaps a bottle of champagne and a paintbrush :) Happy weekending, friends!
p.s. Now that is spot-on branding... the marketing nerd in me is freaking out. What do you think? Do you buy it?